It was thru a Google ebook seek, more than one months ago, that I first became aware of my inclusion in the e book The artwork of Self promoting, written by marketing expert Ilise Benun. I had now not formerly visible or heard about the e book in any respect. Benun and that i do have a records of the use of each other as a source in books and articles, and talking on the identical meetings. She used me as a resource in her books Self promotion online and The fashion designer's guide To advertising And Pricing (written with mutual friend Peleg top), in the HOW mag article eSelf promoting, and in her art of Self promotion publication. Benun supplied valuable facts for my first e book, The Savvy clothier's manual to achievement (now available as a PDF on CD).
The 2 of us were capable of maintain in contact over time via a couple of invites to speak at the annual HOW designconference. i used to be additionally commemorated to make a presentation at the first creative Freelancer conference, an event coordinated with the aid of HOW mag and Benun's own firm, advertising and marketing Mentor.
It was a actual pride to peer Benun on the recent How design convention in Denver. Seeing each different additionally gave me an possibility to invite about the book The art of Self advertising.
It turns out that the book is a compilation of beyond articles from The art of Self merchandising e-newsletter, posted viaBenun's very own marketing Mentor Press. The art of Self advertising is full of precious self merchandising tips and examples. My own inclusion is with regard to the usage of my "Toot! Toot!" press releases in marketing my layout and writing efforts.
Benun was kind enough to give me a copy of the book when we last met. I would strongly recommend that all creative professionals get themselves a copy of The art of a self promotion - a great tutorial in marketing and promotion tactics.